MotorGuide and Lowrance extend partnership agreement

Lowrance and MotorGuide have announced their continued partnership after signing a long-term cooperation agreement in July. Both brands will continue to collaborate on sonar compatibility and chartplotter integration between MotorGuide trolling motors and Lowrance sonar and chartplotter technologies.

“We’re excited to continue our long-standing relationship with Lowrance,” said Kevin Read, MotorGuide senior product manager. “Both our new Tour and Xi series motors will continue to offer Lowrance sonar and chartplotter integration to help you make the most of your time on the water.”

Today, MotorGuide integrates sonar transducers into their trolling motors that are compatible with Lowrance and other top sonar brands. In addition, MotorGuide trolling motors, with integrated Pinpoint GPS, also offer chartplotter integration for connecting to Lowrance, Simrad and Mercury VesselView displays for advanced motor controls.

“We believe that the best way to serve our customer is by giving them options,” said Lucas Steward, Lowrance product line director. “Now they can choose a MotorGuide or Lowrance trolling motor and still benefit from seamless connectivity with Lowrance displays.”