Pandemic offers "industry reset”, says BRP’s Boisjoli

> Subscriber-only, By Tony Esposito2021-06-15T15:16:00

Just about everything made by Canada’s BRP became hotly desired as the pandemic took hold

Despite the coronavirus pandemic and the resulting supply chain hurdles of the past 15 months, the recreational powersports industries have an opportunity for a “complete reset” leading to fewer price promotions, according to the makers of Sea-Doo, Ski-Doo, and Can-AM on- and off-road all-terrain vehicles (ATVs).

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