Sunreef Yachts appoints new distributor for Chinese market
As part of its international expansion, Polish catamaran-builder Sunreef Yachts has appointed Speedo Marine as its exclusive representative for China. The firm will manage Sunreef’s marketing and sales activities in the Chinese market, effective immediately.
“We are strongly convinced that together we will be able to attract more and more interest in our catamarans among local buyers,” says Francis Lapp, founder and president of Sunreef’s management board.
“In the Chinese market, we want to focus on larger catamarans with lengths of more than 80ft, both sailing and motor boats,” adds Karolina Paszkiewicz, the PR & marketing director at Sunreef Yachts.
“We’ve had customers from China, and we’re currently building a catamaran for a Chinese customer. We consider this market to be a very promising one, and we expect the demand for luxury yachts to continue to grow rapidly there. Our new partner is an established player with offices across the country.”
Sunreef Yachts is headquartered in Gdansk, where the manufacturer also operates a shipyard. The boatbuilder’s facility is run by a workforce of more than 500 employees.