Sports Marine Ltd will sell the UK brand in New Zealand and Fiji

Christchurch-based boat dealership Sports Marine Ltd has secured exclusive distribution of Princess Yachts for the first time into the New Zealand market.

In a distribution agreement signed in April at the Singapore Boat Show, Sports Marine is now able to sell the iconic brand directly into New Zealand and Fiji.

“It’s a real pleasure to be able to bring the Princess brand direct to New Zealanders,” says Sports Marine’s managing director Scott Williamson.

“Princess Yachts are world-renowned, with their huge investment in research and development enabling them to push the boundaries in boat building, resulting in lighter, stronger boats with state-of-the-art technology,” he says.

“Becoming the New Zealand and Fiji distributor for Princess Yachts means we can now offer our customers an excellent choice for those interested in purchasing boats larger than 40ft. In fact, we’ve already had great interest from our current customer base.

“It also means we can offer them aftersales support on the ground with our offices in Christchurch and Auckland having a direct line to Princess Yachts in Plymouth, England.”

Sports Marine currently has one 60ft Princess Yacht on order due into the country early next year.