Princess calls for collective approach and need for major industry rethink in response to COVID-19

Speaking to IBI yesterday, Kiran Haslam, chief marketing officer for Princess Yachts, said that the boating industry may have to rethink how it markets its products after the wake-up call from the coronavirus (COVID-19).

Discussing Princess Yachts, Haslam said: “The worrying thing for us is the uncertainty caused by the coronavirus situation. Uncertainty causes havoc, and the industry has seen its fair share with Brexit over the past three years. We are trying to run the business with minimum disruption while complying with the guidelines issued by WHO, Public Health England and our Plymouth City Council. Haslan continued, ”“One opportunity from the current situation is….

To continue reading, please see the subscription options below to access IBI Premium Content

Unlock this article