Hensa Lago Marina and Herzog Marinecenter to represent UK brand in Switzerland

Princess R35

Princess R35

Princess Motor Yacht Sales has announced the appointment of two new dealerships for the Princess brand in Switzerland.

Hensa Lago Marina, based in Altendorf, Lake Zurich, and Herzog Marinecenter, which has facilities in Alpnach, Lucerne and Gersau, will offer the Princess range of yachts to customers across those regions.

Under the arrangement, Herzog Marinecenter will operate as Princess Yachts Vierwaldstättersee and Hensa Lago Marina as Princess Yachts Zurichsee, providing sales, part-exchange and comprehensive aftercare support.

“These new partnerships are an exciting addition to our Princess network, giving us a ready-made platform to expand our coverage in a territory that is rich in potential,” says Colin Capewell, managing director of Princess Motor Yacht Sales.

“Switzerland is a stunning location for would-be Princess owners, and we have been keen to increase our coverage in this area. Both new partners have more than 100 years of history in the region, superb facilities, and an outstanding reputation, so we are particularly excited to have formed a strong relationship with them.”

Managing director of Herzog Marinecenter, Ivo Herzog, explains: “There is a real sense of excitement around this deal and we are looking forward to introducing our clients to the full Princess range. We will be one of the first Princess distributors to see the new R35, which will be arriving in Switzerland in early April, and is the perfect craft for cruising the waters of the lakes in our region.”

Bjorn Hensler, owner of Hensa Lago Marina, adds: “We have built a great facility here at the marina on the beautiful cruising waters of Lake Zurich, providing outstanding opportunities to display our new Princess Yachts as well as supporting and caring for the boats over the winter period. We share the same high standards of service as our new partners Princess Motor Yacht Sales and are looking forward to a long and successful relationship.”

Princess Motor Yacht Sales operates in the UK, Channel Islands, Spain (Malaga and Balearic Islands), Portugal, Turkey, Germany and Switzerland. The company is owned by the Midlands, UK-based Whale family.