The Italian builder also unveiled the second model in its Asymmetic range
In its first post-IPO press conference, the now listed Italian-superyacht builder Sanlorenzo held the global premiere of its latest Asymmetic series model, the SL96A, as well as launching its new High-end Services division. The latter significantly expands Sanlorenzo’s owner offering and is designed to set it apart from its competitors. An update on the Bluegame brand was also presented. Majority shareholder and executive chairman, Massimo Perotti, did not make any presentation in the conference.
In a break from more recent Sanlorenzo press conferences, there were no financial figures presented because now 30% of the company is listed it is restrained on what it can say when. The same applies to giving details about the order book.
However, the message at the conference was one which focused on Sanlorenzo’s continued expansion with new products and a significant broadening of its customer service provision through its new High-end Services division led by Carla Demaria.
The new division, described as ‘a new turnkey premium service division’, which is dedicated only to Sanlorenzo clients only, offers four separate arms as follows:
- Sanlorenzo Leasing Finance – this is a structured financial/leasing offer proposed through Sanlorenzo primary financial partners which will make use of the competitive Italian flag. It will also cover all relevant legal and VAT issues as well as the possibility to arrange financing for yacht purchase
- Sanlorenzo Charter – working with Equinoxe Yachts as its operational partner, a company with 30 years yacht charter experience, SL will help owners offset ownerships costs through charter. An addition one year warranty will be provided for owners using this service and they will also have access to a charter management service and technical assistance in keep their yachts in top condition. They will also have access to the SL Crew Academy to fine crew for their yachts
- Sanlorenzo Crew Academy – this initiative will see SL working with Hill Robinson’s HR Crew company to oversee the recruitment, training and placement of crew. The Academy will offer intensive six-month courses in such areas as seamanship; hospitality, etiquette, safety and security, environmental related actions and watersports
- Sanlorenzo Timeless – this arm will offer specific help for owners with Refits, to keep yachts in top condition, Restyle, to keep the interior layouts, furnishings and upholstery fresh, and Lifetime Care, to provide assistance to owners on certifications, maintenance and surveys with any work required being undertaken at SL shipyards in Amelia, La Spezia and Viareggio
In terms of new products ,the latest model debuted was the SL96Asymmetic which follows the successful SL102 Asymmetric launched in 2018. The SL96Asymmetric is proof of the vision of the decision of Massimo Perotti, executive chairman of Sanlorenzo, to break with the patterns of the past, moving against the current to formulate proposals never imagined before. The asymmetry makes it possible to revise conventional onboard balances, offering not just volumes previously set aside for other functions, but also and above all new living scenarios, new vantage points capable of intensifying and encouraging that innate visual, physical and emotional bond that exists between human beings and the sea.
The Asymmetic design aims to achieve greater liveability of internal spaces and improved communication with the outside world, the SL96Asymmetric rethinks the conventional layout of a yacht, conserving only the gangway on the starboard side and eliminating the one on the port side, which shifts to the roof of the superstructure, in an unprecedented asymmetrical configuration that frees up about 10sq m of space for internal use. With respect to a traditional layout, this arrangement offers more space, improving luminosity and flexibility.
The asymmetric concept is the result of a meeting of different creative minds. From an original idea of Chris Bangle, the car designer, to the in-house technicians and designers of the shipyard, and then to Bernardo Zuccon, the young architect from a family of yacht designers, who together with the studio Zuccon International Project is creating many projects for Sanlorenzo.
Bernardo Zuccon, from Zuccon International Projects, commented: “Every project always begins by sharing an idea that represents a synthesis between the designer’s sensibility and the customer’s desires. In this case the input was clear: to continue along the design path that began with the SL102 experience, setting ourselves the goal of preserving the stylistic features and language that characterised the first product, while reworking them to give the new direction the identity necessary to add strength and credibility to range choices.”
At Boot Düsseldorf 2020, Sanlorenzo is also showing its successful SX76 crossver yacht design. New models both for the SX and Asymmetric range are planned for the future.
In regards to the Bluegame brand of Sanlorenzo, of which Demaria is the CEO, the future product development plan for the next two years was outlined, although the company has a plan covering the next five years.
In 2019 at Cannes, Bluegame launched the BGX 70 which is displayed in Düsseldorf. This will be followed this year with the BGX 60 at Cannes. New models designated the Big Game 42 and Big Game 62 will also be launched this year. In 2021, the BG 52 will be introduced at Cannes and there will also be the first of the BGM (with the M standing for multihull) at that event.