US boatbuilder celebrates 60th anniversary at marine industry dealer meeting in Texas

US powerboat builder Sea Ray recently celebrated its 60th anniversary during a marine industry dealer meeting at Horseshoe Bay Resort in Texas.

During the event, attendees experienced on-water product demonstrations of Sea Ray’s latest model line-up, including the award-winning Sundancer 320, SDX 250 Outboard, SLX 400 and the limited-edition SLX-R 350 Outboard.

Attendees enjoyed training, opportunities for partner connections and a Texas-style cookout with celebrity chef Tim Love.

Sea Ray president and general manager Brad Anderson, Brunswick Boat Group president Huw Bower, and Brunswick CEO Dave Foulkes shared business updates, including Sea Ray’s focus on Inspired Design, Meticulous Craftmanship, Effortless Performance, Unrivaled Support, and Elevated Experiences, along with their vision for the company’s future.

During the Diamond Anniversary Gala and Awards Dinner, Sea Ray honoured dealers in categories for Lifetime Achievement, top sales, Customer Satisfaction Index (CSI) Dealer Satisfaction and Diamond Recognition for 60 or more years in business.

The Top 5 international dealers were:

  • Marina Marbella S.A., Spain, Portugal and Morocco
  • Performance Boats S.A. De C.V., Mexico
  • BootePfister GmbH, Germany
  • W.A.R. Bootbau & Boothandel AG, Switzerland
  • Econ sk GmbH, Germany

For a full list of winners in each category, click here.

Topics