Dealer claims sales of large RIBs taking off in 2019
Sirocco Marine Annapolis has announced that it will host a grand opening for its 12,000-square-foot Annapolis superstore from 11 a.m. to 4 p.m. on Saturday, May 4. The grand opening will be open free to the public.
Located at 529 Defense Highway in Annapolis, just off Highway 50 and 1 mile from Westfield Annapolis Mall, Sirocco Marina Annapolis’s new location will have more than 100 Brig and Sirocco rigid-hull inflatables in stock, ranging in size from 8ft-30ft. One highlight will be Brig’s new Eagle 8, a luxury 8m dayboat.
According to Boyd Tomkies, Brig USA’s chief executive officer, the move to an expanded Annapolis location will allow Sirocco Marine Annapolis to operate more efficiently—and better accommodate growing demand for the durable, versatile RIBs.
“Previously, our retail and warehouse locations in Annapolis were 3 miles apart,” Tomkies explained. “Now we have all facilities at one location, in a building that has more square footage than the other two combined. Our staff doesn’t have to travel back and forth every day.
“In addition, our sales of large RIBs have been through the roof in 2019 so far, and we needed a location that could handle the kind of huge growth we’re seeing across our dealer network,” he continued. “Our dealers sold all of their spring boats before spring even started.”
“The whole landscape has changed in this industry,” Tomkies said. “Buying patterns have changed, because boaters’ needs and wants have changed. Today, they want outboard engines, they want to do more dayboating, and with limited time, they also want ease of maintenance.”
It’s been a good couple of years for Brig USA. For starters, as of September 2018, the distributor had signed 15 dealers in just 11 months, securing its position as the No. 2 global distributor for Ukraine-based Brig Boats. And two months later, it won the 2018 International Distributor/Dealer Development Award at the annual Boat Builder Awards for Business Achievement in association with Raymarine, in Amsterdam.
“The whole landscape has changed in this industry,” Tomkies said. “Buying patterns have changed, because boaters’ needs and wants have changed. Today, they want outboard engines, they want to do more dayboating, and with limited time, they also want ease of maintenance. Brig is a good fit.”
He also noted that Brig is proving to be an excellent fit for boat clubs.
“Members are excited to see something different and are eager to try RIB boating for the first time,” he said. “That increases their memberships.”
For nearly 30 years, Brig Boats have been entirely designed and built in Europe by a team of designers and engineers, including ex-military aeronautical engineers. The boats incorporate materials such as superior ORCA Hypalon from France (rather than PVC), Italian steering wheels, Seadek fiberglass hulls, and Silvertex UV- and water-resistant upholstery fabrics from the United Kingdom.