Engine supplier looking to drive growth and sustainability for the benefit of the industry
Engine manufacturer Yanmar says it is investing in new partnerships and initiatives in 2019 that are designed to drive growth, sustainability and awareness in the recreational boating industry.
According to a company statement, Yanmar is joining forces with international racing events and other partners to share its technical expertise and “realise the mutual vision of stimulating interest in boating and boat ownership”.
Confirmed partnerships include an alliance with the 36th America’s Cup. As Official Marine Supplier, Yanmar will be on the race course throughout all the associated events from the commence of racing in autumn 2019 in the Mediterranean up to the Cup match in Auckland in March 2021, while Yanmar’s marine diesel engines will be used on the America’s Cup Race Management boats.
This year Yanmar also announced new backing for the Red Bull Foiling Generation World Finals, and has revivedits Dragon Class yacht racing team, Yanmar Racing, led by America’s Cup veteran Peter Gilmour.
Other initiatives include partnering with GetMyBoat, an online boat rental and water experience marketplace that provides an easy platform for people to get on the water and further into the boating lifestyle.
“As marine ambassadors, we care deeply about the success and health of our entire industry,” says Sander Gesink, marketing manager of Yanmar Marine International. “It is befitting Yanmar’s reputation as suppliers of cutting-edge marine solutions and advanced diesel engine technology that we strive to play a leading role in creating a sustainable future for the industry.
“We are confident the new partnerships, sponsorships and initiatives we have announced will help to generate participation in boat-based activities and increase desire for boat ownership, while also fostering Yanmar’s close relationship with our customers. By joining forces with our industry partners, we can share our technical expertise and engineering knowledge to continue the long-standing Yanmar tradition of providing solutions to mariners, while also strengthening our connection to recreational marine activities through mutually-beneficial associations with new events and companies.”
A new video highlighting Yanmar’s support of the Red Bull Foiling Generation Finals is available here.