The Japanese engine manufacturer recently opened a sales and customer representative office in La Roche-sur-Yon

Japanese engine manufacturer Yanmar Marine International has announced that its French operations are showing strong sales following significant strategic investment into the country.

In September last year, Yanmar opened a sales and customer representative office in the Vendée region of western France. Yanmar France SAS in La Roche-sur-Yon has since assumed full responsibility for the distribution of all the company’s products and services. The business set-up allows orders to be placed directly, for shorter lead times, quicker responses to evolving local requirements and greater levels of customer satisfaction. Yanmar now has 13 master dealers across France, with 73 sub-dealers in place and further additions imminent.

Yanmar France SAS general manager Julio Arribas

Yanmar France SAS general manager Julio Arribas

“YMI committed to making substantial changes in France to ensure a closer connection to the market and to focus on meeting the expectations of our customers in the country,” says Yanmar France SAS general manager Julio Arribas. “With our office now fully operational and our national coverage growing day by day, we are already seeing the impact of this strengthened presence in the form of clear business growth.”

YMI has also announced the full team of engineers now providing dedicated local support, as the company targets further positive expansion and activity in France during 2019. The personnel include sales engineers Philippe Cabot and Thierry Berest, senior product engineer Pierre-Jean Sendra, application engineer Philippe Craipeau and customer service engineer Maël Lansonneur.

The Yanmar France SAS team. Pierre-Jean Sendra, Thierry Berest and Julio Arribas in the back; front Philippe Craipeau, Philippe Cabot and Maël Lansonneur

Yanmar France SAS. Back: Pierre-Jean Sendra, Thierry Berest and Julio Arribas. Front: Philippe Craipeau, Philippe Cabot and Maël Lansonneur

“I am really pleased to have a full team of experienced engineers now on site who will continue to build local relationships with partners and customers,” Arribas adds. “Combined with a growing dealer network and a strong representation at the key marine exhibitions in France throughout 2019, I am confident our new focus will make a real difference to the availability of Yanmar marine products and services for boat owners, OEMs and partners.”

The strengthened distribution will be backed up with attendance at key shows in France this year where Yanmar will be launching new products and accessories to add to its line-up of sailboat and powerboat engines, including its new 4LV series, the Yanmar 6LY and 8LV series and the JH common rail (CR) series of sailboat engines.

The company will be present at Les Nauticales Boat Show in Marseille from March 23-31, the International Multihull Boat Show in La Grande-Motte from April 24-28, the Cannes Yachting Festival from September 10-15, and Grand Pavois La Rochelle from September 18-23.