This year’s show to host several new events aimed at a younger clientele
The 57th Atlanta Boat Show opens this week with new events aimed at younger boaters and a ‘Launch a Boating Career Day’ for university students.
“Downtown Atlanta is changing quite a bit and growing and there’s a younger clientele that is downtown and starting to get active,” show manager Kevin Murphy told The Times of Gainesville, Georgia.
“We like to create a family-fun, educational environment,” Murphy said. “Even if you’re not a boater, you can come down to the show and have some fun and dream and look and get involved with other aspects of boating.”
To that end, two new events will be held at this year’s show: ‘Touch-a-Boat’ for young kids, in which children receive a passport to be stamped at various access points throughout the show, and a ‘Boats and Brews’ event targeting millennials who will receive discounted parking and show admission, as well as US$5 beer sampling provided by a local craft brewhouse.
Also new this year, the Atlanta Boat Show is partnering with Lanier Technical College to host a career day from 9-11 am Friday for anyone interested in getting into a boating-related trade. It will carry no charge for students who bring a resume. Students will learn what it takes to get their start in the boating industry and join in on a Q&A session while meeting with exhibitors at the show.
Georgia is the 10th-busiest state for boat and equipment sales in the nation. Each year, Georgians spend $632m on boats, engines, trailers and accessories, according to Lanier Tech. Those sales and the boating sector in general support 17,500 jobs in the state.