How will autumn boat shows manage the ‘new normal’?

Monaco Yacht Show

Show organisers are under pressure to reveal plans for upcoming autumn shows as one of the industry’s most important marketing channels

Yesterday’s SuperYacht Times webinar which was hosted by its publisher Merijn de Waard and Hein Velema focused on the issues facing boat show organisers in the coronavirus era, and engaged with exhibitors on key concerns…

The two show organisers who took part were: Andrew Doole – who manages the international Fort Lauderdale, Miami and Palm Beach Yacht shows, as well as the more local Sun Coast and St. Petersburg boat shows on the West Coast of Florida; and Gaelle Tallarida, the director of The Monaco Yacht Show. All six of these exhibitions are owned by the British company Informa which has been expanding its portfolio of boat shows over the past three years and now ranks as the world`s largest events business.

Following some general introductory questions from moderator Velema, the more pointed questioning covered…

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