This year’s event has been relaunched as the London Yacht Show
The London On-Water Boat Show has been renamed, rebranded and relaunched as the London Yacht Show and will take place on-water at St Katharine Docks from May 8-12, 2019.
Announcing the newly branded event, which will have a primary focus on luxury lifestyle, Andrew Williams, President, Maritime, Informa Global Exhibitions, said: “Since we acquired this event at the end of 2018, we have worked to understand the needs of the event’s exhibitors and have consequently taken the decision that we needed to relaunch this event with a brand-new focus on luxury lifestyle yachting and boating, complemented by luxury brands.”
The Informa group, the largest exhibition organisers in the world, announced it had purchased the London show in November last year. The company also owns the Monaco Yacht Show, the Fort Lauderdale Boat Show, the Miami Yacht Show, the Palm Beach International Boat Show, the St Petersburg Power and Sailboat Show, the Suncoast Boat Show in Sarasota, and are also co-owners of the Shanghai Boat Show with Sino Expo.
Regarding the London show, Williams said: “St Katharine Docks is perfect for such an event and we will continue to work with this iconic setting which is steeped in heritage and truly unique.
“In addition, we are delighted that our new partnership with British Marine, the UK’s trade association for the leisure, superyacht and small commercial marine industry and organisers of Southampton Boat Show, is firmly cemented and they support the relaunch of this new event.”
Commenting on the partnership, British Marine CEO Lesley Robinson says: “This alliance will deepen the show’s ties to the UK yachting and boating industry and enable key partners, from yacht builders and brokers to luxury goods manufacturers, to participate in shaping the development and growth of London Yacht Show in the future.”
As part of its relaunch, the London Yacht Show will open on the Wednesday for an exclusive VIP Elite function and press afternoon which will give guests the opportunity to preview the over 60 yachts and boats on display.
St Katharine Docks will host two floating villages with full-size event marquees including a Platinum Pavilion featuring luxury yachting and lifestyle products, and a Monument Marquee featuring marine ‘toys’ and boating accessories.
The Docks’ Marble Quay will also feature a parade of super cars, bikes and trailer boats.
Now in its fifth year and held at an iconic location next to the heart of the City of London, the Tower of London and Tower Bridge, the London Yacht Show is London’s No1 on-water yacht and boat show, where yachts, boats, cars and a host of other luxury brands can be seen both on water and on land.