Some 90 companies will be represented in the USA Pavilion, seven of which will be displaying for the first time at the show

The 31st annual METSTRADE Show opens next week in Amsterdam amid a booming US recreational boating market and global trade wars, but it will be “business as usual” among exhibitors at the National Marine Manufacturer’s Association (NMMA) USA Pavilion.

Facilitating METSTRADE as a “valuable market-entry tool” for US manufacturers goes beyond logistics, according to NMMA’s Julie Balzano, Senior Director of Export Development.

“We want to make it as easy and cost-effective for [our exhibitors] as possible, while making sure they maximise their exposure at the show,” Balzano told IBI before departing for The Netherlands.

Some 90 companies will be represented in the USA Pavilion, Balzano said, seven of which will be displaying for the first time at the show. Additionally, 12 US companies will be represented in the SuperYacht Pavilion, sponsored by the US Superyacht Association (USSA).

In order to bring together potential buyers and US delegates, NMMA plans several social events that go “beyond fun”, according to Balzano.

“Our ‘Meet before METS’ event, for example, will bring in experts to address ways that they can adjust to doing business in the EU in light of the trade war and Brexit,” Balzano said in the interview.

US Ambassador Peter Hookstra will open the USA Pavilion with a ribbon-cutting ceremony prior to meeting with delegates, and representative of the US Department of Commerce will be on hand, along with state economic development officials from North Carolina, South Carolina, Tennessee and Florida.

“We want to make sure that the states serve as an extension of what we’re doing and working with their respective companies in making sure they are export ready and export prepared,” Balzano said.