New centre underpins group’s commitment to Asia Pacific
The Ferretti Group, which is 87% owned by the Chinese state-owned Weichai Group, has increased its presence in China with the opening of a new prestige show room in Shanghai at the Bellagio Hotel.
Ferretti states: “This new opening confirms the strategy of international growth of Ferretti Group, and its goal to increase visibility in the Asia-Pacific market.” The new showroom is located in the shopping section on the first floor of Bellagio Shanghai.
In a statement Ferretti added that the show room, “perfectly mirrors the elegant taste, the international excellence and Italian aesthetics of the group. At this showroom, visitors will see the impressive scale models of the latest yacht models presented from the group’s portfolio of legendary brands, such as the Riva 110’ Dolcevita debuted last month during Cannes Yachting Festival; the Pershing 140 to be debuted in 2019, and 74m (243ft) mega yacht Cloud 9 from the CRN brand which was delivered to her owner last year.”
“These new projects,” the statement added, “are benchmarks of cutting-edge design and technology innovation in the global nautical world. Showroom visitors can also learn about the history and heritage of all seven brands from the interactive touchscreen totem.”
Stefano de Vivo, Ferretti Group COO commented: “The new grand opening confirms, once again, Ferretti Group’s commitment to further expand in continental China, next to positioning all brands in a selective market, that is definitely strategic in the luxury field.”
The opening saw the participation of distinguished guests such as Bartolomeo Lamonarca, the Italian Consul in Shanghai; Alain Tsui, the general manager of Bellagio Shanghai, general managers of yacht clubs from East China, publishers of China’s top lifestyle magazine, partners of Ferretti Group from various sectors in the luxury industry, and successful entrepreneurs and boat owners.
Alessandro Tirelli, sales director of Ferretti Group Asia Pacific shared the Ferretti Group’s latest achievements, new fleet, and new vision for the Chinese market, as well as exciting news from the September Cannes Yachting Festival and Monaco Yacht Show.