Ferretti Group’s new CEO on systems, brand architecture, and capturing untapped markets

Appointed Ferretti Group CEO in May, former Duracell chief Stassi Anastassov is bringing consumer goods discipline to luxury yachting. He discusses building scalable systems, optimizing a seven-brand portfolio, and why the industry’s biggest growth opportunity lies with wealthy buyers who’ve never considered boating. IBI sat down with Anastassov at the ...

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