The Beneteau Group outlined its growth plans at the Cannes Yachting Festival today, where the company is displaying 72 models that cater to all types of boaters.
The product line-up at Cannes includes 18 new models and is a direct result of the transformation plan that Beneteau initiated at the beginning of 2016.
The plan has two major focuses – revitalising the product portfolio and adapting the Beneteau Group’s brand structure following the takeover of RecBoats Holdings in the US and its Four Winns, Glastron, Wellcraft and Scarab brands.
Beneteau says it plans to invest €90m in 2017 (+17% versus 2016) to further expand its range. A total of 32 new products will be launched during the course of the 2016/17 season.
The brand structure and distribution channels have also been reorganised around four major global networks – Beneteau, Jeanneau/Prestige, Montecarlo Yachts and CNB/Lagoon. This will allow dealerships and distribution channels to draw on the strength of the brands and service offering, says the company.
“In an environment that is favourable overall in spite of some local disparities, the transformation plan has started bearing fruit, especially in the French market where the Beneteau Group had a good season with two-digit growth,” says Beneteau in a statement.
“More broadly, this plan is expected to support the group's international growth both in the sailing yacht and motorboat segments, win new customer segments, and give exposure to the group's 10 brands."
The Beneteau Group is a global leader in the monohull and multihull yacht market, and now plays a key role in the motorboat market. The company offers a line of more than 200 models from 15ft-105ft under the Beneteau, Jeanneau, Lagoon, Prestige, Monte Carlo Yachts, CNB, Four Winns, Glastron, Wellcraft and Scarab brands.