Bertram Yacht named Susan Davids on Friday as its general manager to run operations from a new office in Ft Lauderdale, Florida. Davids has a long history in the US boating industry, having initially worked as a product manager for the Bertram, Azimut and Ocean Alexander brands while she was at Richard Bertram Yachts. She eventually became vice president of sales and production for Allied Richard Bertram, where she oversaw five Ferretti brands from initial order to final delivery. Davids also worked with Sanlorenzo Yachts of the Americas for its product rollout to the North American market.

Davids said in a statement that she would unveil plans for a new Bertram model at the Ft Lauderdale International Boat Show in November. “It’s going to make one heck of a statement,” she said in the statement. “We certainly recognise our heritage and have challenged ourselves to be worthy brand stewards. Our first model reflects this thinking.”

Bertram also announced that Tommy Thompson would join as product development manager. Thompson had worked previously with Richard Bertram Yachts and then moved to project management for new builds with the Allied Richard Bertram Marine Group. He will be tasked with developing new product and leading the efforts of the sales team.

“This new boat we have coming – and helping Susan to get Bertram back to its roots – is by far the most exciting part of my career,” Thompson said in the statement.

Bertram was acquired in March from the Ferretti Group by the Italian Gavio Group, parent of the Baglietto and Cerri brands. “I am very pleased with this acquisition,” said Beniamino Gavio in a March statement. “Bertram is the brand that is most similar to Baglietto as they share many common features: a family history characterised by legendary yachts, records broken and competitions won.”

The parent company was vague about its long-term plans for Bertram, but said that it plans to return to its “roots”, citing the success of the first 32ft Bertram, Moppie, that helped the company gain an immediate foothold in the US sportfisher market in the early 1960s.