German oil and additive specialist Liqui Moly reported record sales in August, with monthly turnover reaching €50m for the first time in the company’s 60-year history.
"To achieve such an outstanding result, particularly during the summer vacation period, is what is so remarkable," says CEO Ernst Prost.
In March 2017, Liqui Moly’s montly sales approached the €50m mark but fell €800,000 short. Prost says he expected a new record in the industry's typically strong times of year – spring and autumn – but not in the quiet summer period. Of around 800 employees, almost a quarter were on vacation.
"We are not just talking about more sales here, but about significantly more work and performance,” says Prost. “After all, additional tasks and orders had to be recorded, produced, commissioned and loaded."
According to the company, sales at Liqui Moly have more than doubled over the past eight years. “We continuously try to top the records we have set,” Prost explains. “We have achieved this in August, the main vacation month, in the most impressive manner so far.”
The record August turnover represents €10m more sales compared to the previous-year period and 20% growth. To put this in perspective, total monthly sales were greater than the company’s total annual sales some 25 years ago.
Founded in 1957, Liqui Moly develops and produces a range of oils, lubricants and additives for the automotive and marine markets. The company sells its products in more than 120 countries and generated €489m in sales in 2016.