The NMMA reported a 12% increase in visitor attendance at the Tampa Boat Show that concluded on October 15. The show was moved to October following concerns about the potential impact of Hurricane Irma.
The show was also used as a test site for Boater Pass, which is a lead-generation app designed for the NMMA’s boat and sport shows.
The NMMA partnered with Fish Technologies to launch the Boat Pass program. It allows boat show attendees to collect information on products and exhibitors at the show and share their own information with a scan by exhibitors.
“The Boater Pass program gave insights into our show attendees while at the same time giving the consumer an improved and gamified show experience,” said Jennifer Thompson, vice president of consumer and trade events for NMMA. ”The Boater Pass program allows us to better track consumer behavior, understand attendees’ expressed and inferred interests, and then use that knowledge in real-time to marry buyers with our exhibitors – all while providing our exhibitors a new way to engage and qualify leads.”
“In Tampa our team was able to quickly qualify leads, making the time spent at the show more efficient for us and for our prospective customers, resulting in a great show for our dealers,” said Steve Heese, president of Chris-Craft boats.
NMMA plans to bring the Boater Pass program to the upcoming Progressive Insurance Miami International Boat Show.