The Oslo International Floating Boat Show (Båter i Sjøen) closed on Sunday after a four-day run with 12,152 visitors compared to 12,690 in 2014. Some 270 boats were on display at Aker Brygge in downtown Oslo, together with marine equipment from 50 exhibitors. Altogether there were 40 new boats on display.
One of the reasons for the good mood may have been the fine end to the summer, with a sunny August following a rainy start in June and July. The mindset at the show was more attuned to boating than earlier this summer.
The Norwegian show was dominated by sales of 4m-7m daycruisers and sea jeeps with outboard engines. This positive development came not long after an unpopular horsepower tax was lifted in mid-2015. Waverunners in particular have benefitted from the tax elimination, with prices down by around 25-30%.
“We are happy that sales of sailboats are showing an upside,” said Peter Heitmann at boat importer Heitmann Marin. “We launched the new Sun Odyssey 419 at the show and can see that it was well received. Our best seller, however, will be the Sun Odyssey 349, which is a jubilee model marking 35 years of cooperation between Heitmann Marin and Jeanneau. So far we’ve sold two boats at the show.”
Anders Topland at Grimstad Bådsenter told IBI: “It’s a brilliant place to have a boat show; it’s central with good services for exhibitors and visitors. We’ve had good sales in the volume segment with several well-known brands.”
Equipment exhibitors also reported a positive show. “The interest and sales of chartplotters with touch screen was above all expectations,” says Cato Annweiler at Raymarine. “We also used the boat show days for technical support, upgrades etc.”
Lars Erik Solvang at Bavaria Motorboat said the location of the show, in the middle of Oslo, was perfect. “We’ve had visitors from the Bavaria management in Germany and they were impressed,” he said. “We can also show a growth this year and this show is important for us.”