The organisers of the China International Boat Show (CIBS) have given the forthcoming show a 360-degree water carnival theme to appeal to China’s affluent middle classes.
According to the organisers, there has been a well-documented rapid increase in domestic tourism and within this sector, even faster growth in waterfront recreation, including short-term rentals of motor cruisers and sailboats. Through this means, thousands of Chinese are having their first taste of boating and an introduction to the on-water lifestyle.
Evidence of this trend was seen at the at the Sanya Boating Tourism Market event held during the recent China Spring Festival, where the organisers state that over a seven-day period 25,900 people went afloat on multiple craft operating from three participating locations with an average spend of RMB 10,000 (US$1,560) for a three-hour boat rental session.
The Shanghai boat show is responding to such trends by having a full programme designed to capture the interest of the growing market of newcomers interested in adding boating to their recreational pursuits. Features at this year’s show will include a 500sq m indoor pool to demonstrate everything from paddle boarding to water skiing and sailing.
The market for larger craft will be well represented with many of the world’s major brands represented, supported by a diverse offer of equipment and marine accessories. The Shanghai boat show will run from April 26-30 at the Shanghai New International Expo Centre.
A match-making service for trade international buyers wishing to meet Chinese boat and equipment manufacturers is being offered by the organisers who will make the appointments and facilitate the meetings.
Those visitors who are interested in this service should contact Carol Zheng on Tel: +86 21 3339 2017 or email firstname.lastname@example.org