Abell Point Marina rebranded as Coral Sea Marina Resort
One of Australia’s leading marinas, Abell Point, has been rebranded as the Coral Sea Marina Resort. The name change follows the November 2018 acquisition of the Coral Sea Resort, which is adjacent to the marina, by Abell Point Marina owner Paul Darrouzet.
The multi-award-winning marina, located at Airlie Beach in Queensland, serves as a gateway to the Whitsunday Islands and for visits to the Great Barrier Reef. The marina offers 520 wet berths for yachts up to 80m (263ft).
The rebranding is part of the owner’s strategy to develop a premium destination that encompasses both a marina and resort on the Whitsunday mainland coast, combining two well-established businesses. The ‘unified brand’ is part of the opportunity to ‘develop a compelling brand identity’.
Marina general manager, Kate Purdie, comments: “The development of the new brand is imperative for the future success of the Coral Sea Marina Resort. “The strength in both existing brands has been leveraged, with a strong focus on the romance and adventure of the Coral Sea as well as maintaining the current Abell Point Marina tagline of ‘Stay, Play, Explore’. The tagline encapsulates the scope of experience available at the Coral Sea Marina Resort for on-shore and on-water customers.”
The programme of investment at the marina is ongoing. Recent additions include a new Spa and Business Centre at the Ocean Club, while the recently opened Garden Bar Bistro has enhanced the marina’s current food and drink options.
The opening of the Coral Sea Gardens, a 2.5-hectare community parkland in the heart of the marina precinct, is set for later this year.
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