There was a strong contingent of Australian companies at the recent Asia Pacific Superyacht Conference in Singapore. During the event, which ran from April 10-11 at ONE 15 Marina in Sentosa Cove, Superyacht Australia chairman Barry Jenkins discussed the topic of developing strategic roadmaps for the Asian industry as part of a panel conference.

Jenkins used examples from Australia to emphasise the importance of niche experiences that engage the client – emotion is essential in the purchasing process, he said. According to Jenkins, the industry in Australia is growing with refit yards busy and the domestic charter market seeing exceptional growth.

Lhamo Johnson, senior marketing & sales coordinator of Superyacht Australia, said that networking at the conference was extremely beneficial and generated much discussion on how to encourage more participation in boating for generations to come, including how to attract more superyachts to the Asia-Pacific region.

“It is apparent that Australia has a number of unique attractions with the ability to cruise 12 months of the year and be assured of high quality, highly experience refit yards that are competitive, meet agreed budgets and deadline,” he said.

Key industry stakeholders will also be attending this year’s Australian Superyacht, Export and Commercial Marine (ASMEX) Conference, which runs from May 21-23 at the Intercontinental Sanctuary Cove. The event will focus strongly on the growing Australian superyacht industry and the importance of promoting the whole region.