Confidence in Germany’s marine leisure industry is high and builders’ order books are full, but changing boat usage, dated business models, and an ageing demographic present both challenges and opportunities
German leisure marine firms reported another year of moderate but steady growth in 2017, with sales of marine goods and services (excluding superyachts) up by 4% over the previous year to just over €2bn. Jürgen Tracht, managing director of national watersports association BVWW, told IBI that it was the best year since the financial crisis of 2008 /09 – buoyed, in part, by a strong and stable economy. IBI talks to builders, equipment manufacturers and distributors to get a full update on Germany’s boating market.
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