Next gen consumer requires a different way of thinking

Screenshot 2023-10-16 at 11.14.34

NMMA marketing VP identifies the boat-buyer of the future at IBEX

To think of growing your spot in the marketplace is to think differently, diversity marketing experts agree, and involves casting off all stereotypes, including the stereotype of who you think your customer is.

To continue reading, click now to try our £4 for 4-week trial offer for IBI Plus, providing immediate access to all our Premium Content…


To continue reading, subscribe TODAY!

TRY unlimited access for just £1 / €1 / $1 per week for your first 4 weeks.

  • Then pay just £35 / €40 / $45 per month thereafter
  • Offer for new subscribers only
  • Cancel anytime

Keep reading for just £1 / €1 / $1

No commitment, canel anytime*
Offer ends 31 December 2023
* Cancel anytime during first 4 weeks after initial payment and no further payments will be taken.
Inclusive of applicable taxes (VAT)


   Already have a subscription?   

to your account