Targeting the future today: how the boat and RV industries can grow up with Gen Z

Generation Z

McKinsey & Co white paper confirms downward trend in the average age of entry-level boat buyers

There is no doubt that the impact of the Covid pandemic will have lasting implications on the outdoor recreation industry, but the US boating and RV industries need to begin courting Generation Z today, to capitalise on the momentum the demographic is generating. This is the conclusion of…

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