Spanish boat dealers are adjusting their strategies to meet changing market conditions following the pandemic-era sales surge. Success now depends on meeting increasingly complex client requirements
Spain’s marine equipment manufacturers invested in production capacity and international expansion in 2025 despite inflationary pressures and market uncertainty
As domestic boat sales hold steady, Spanish builders are accelerating their international expansion into Europe, North America and emerging markets
After a slow start to 2025, the Spanish market showed signs of gradual recovery from summer onward, finishing with a strong final quarter
But signs of stability are emerging, as marinas and service businesses thrive
The Spanish leisure marine market is showing signs of stabilisation in 2024 following several years of accelerated growth.
While Spanish boat registrations have increased year-on-year in the first eight months of 2023, many local dealers say the looming economic downturn in Europe could lower the demand for smaller craft. However, demand for mid- and large-sized boats is likely to remain strong.
With the market returning to pre-Covid levels, Spain’s legion of niche builders are still managing to carve out sales
Despite more protracted sales negotiations and rate rises forcing a wait-and-see attitude from some buyers, Spanish dealers are quietly confident 2024 will deliver
As consumers cut spending, Spain’s equipment manufacturers double-down on niche appeal to help sustain momentum
Following in his father’s footsteps, Antonio Zaforteza has spearheaded the rise of marina management group OCIBAR. The CEO talks about industry trends, expansion plans, environmental challenges and the hazards of the tender process
Growth across the spectrum as dealers scramble for stock
The company will exhibit at IBEX for the first time as it looks to open new distribution opportunities in North America
Expansion backed by €40m infrastructure investment
New locations in Cádiz and Mazarrón support wider European growth strategy
Former Ferretti Group executive brings two decades of luxury yacht expertise to lead Spanish operations
Jordi Ferrer returns to the marine industry to lead company’s global commercial strategy
Spanish marine industry figure remembered for her contribution to the development of the country’s nautical sector