US boat retailer MarineMax discusses strategy behind Cruisers acquisition

> Subscriber-only, By Tony Esposito2021-05-13T09:04:00

MarineMax chief revenue officer talks to IBI about the thinking behind the mega boat and yacht retailer’s purchase of a boatbuilding business

US boat retailer MarineMax recently purchased American boatbuilding company, Cruisers, leaving questions among dealers and OEMs about whether the company is shfting into manufacturing on a broader scale…

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.

SUBSCRIBER-ONLY CONTENT

To continue reading, subscribe TODAY!

Gain instant unlimited access to all IBI Plus subscriber content.

TRIAL Subscriptions start from just £4 / €4 / $4 for your first month
Access to global report, insights and news at your fingertips
100% Money back guarantee - Cancel anytime

UNLOCK ARTICLE & KEEP READING – START YOUR TRIAL SUBSCRIPTION

_{No commitment, cancel anytime*}_{Offer ends 31 August 2024}_{* Cancel anytime during first 4 weeks after initial payment and no further payments will be taken.}_{Inclusive of applicable taxes (VAT)}