US boat retailer MarineMax discusses strategy behind Cruisers acquisition

> Subscriber-only, By Tony Esposito2021-05-13T09:04:00

MarineMax chief revenue officer talks to IBI about the thinking behind the mega boat and yacht retailer’s purchase of a boatbuilding business

US boat retailer MarineMax recently purchased American boatbuilding company, Cruisers, leaving questions among dealers and OEMs about whether the company is shfting into manufacturing on a broader scale…

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