Danish sailboat producer acquires HOC Yachts for an undisclosed sum

Danish sailboat producer X-Yachts has entered the powerboat market with the acquisition of HOC Yachts in Sweden.

“We have seen there is a need for a powerboat that could contribute to honouring the X-Yachts vision of superior sailing pleasure to fulfil our customers’ dreams – like in our X-Yachts mission statement… ‘Our promise is to challenge the market through strength in design, innovation, technology and craftmanship’,” says X-Yachts chairman Ib Kunøe.

“As we see it, there were two options; either to develop an X-Power brand from the bottom or to buy us into the market with a product that could fulfil our vision and mission.

“It has been a long and well-considered process, and with the acquisition of HOC Yachts, we believe to have come very close to our core area of focus; It is our clear conviction that the integration of HOC into the X-Yachts development and design lines will be a manageable process and within reach.”

The first two models in the line, the Explorer and the Cruiser, boast a contemporary design with excellent sailing performance, high levels of safety and ease of use, impressive fuel economy, and a unique, high-tech navigation and control system. 

“We are thrilled with the news and X-Yachts’ visionary approach to the market. We firmly believe that our experience in powerboat design will be a great contribution to the X-Yachts forward-thinking plans in the powerboats segment,” said Vilhelm Djurberg, co-founder of HOC Yachts.

“As soon as we have an overview of all practical matters involved in this new and exciting process, we will start moving the production from Visby, Gotland to X-Yachts’ facilities. We will give the boats a touch of X-Yachts based on our 40 years of learnings developing sailboats.”

X-Yachts will be showing the new powerboats for the first time at Boot Düsseldorf 2021.