All North America articles – Page 77
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NewsForza X1 electrifies fanbase with Florida launch party
The company has made great strides since launching in late 2021
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NewsMercury’s Avator electric outboards enter production
The Avator 20e and 35e will have their official launch later this summer
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NewsJuly 4 fireworks display torches US marina
Dockage, five pontoon boats destroyed in blaze started by fireworks display
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USANew roadmap to boost US growth
Innovation and new product development front and centre as Webasto plots its course for future growth. IBI talks to the team about its US ambitions
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USAHow increasing diversity is attracting more sponsors to top-end sail racing
With technology helping increase the specator appeal of sailboat racing, pushing the envelope when it comes to age and gender give sponsors just what they need to jump on board
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NewsYamaha breaks ground on US propeller plant expansion
Phase Two construction to integrate propeller finishing operations and create new jobs
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NewsMalibu Boats settles 2014 product liability claim for US$100m
The US builder was being sued by the family of a boy killed in an accident involving a Malibu Response LX bowrider
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NewsWellcraft expands Performance Cruiser series with new flagship
The Wellcraft 435 will make its world debut at Cannes in September
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NewsUK diesel outboard manufacturer grows Florida presence
Cox Marine appoints new dealer with multiple locations across the state
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NewsDream Yacht Sales hires sales director for North America
Amanda Haley has experience in both yacht brokerage and most recently charter ownership sales for Navigare Yachting
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USAInsight | Why boat clubs are good news for OEMs
Subscription-based boat clubs allow members to try a wide range of models across several nations, without the cost or geographical restraints of actual ownership. But why is the concept so useful for OEMs? IBI asked the president of Brunswick’s Freedom Boat Club
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Deck hardwareInsight | Lippert: Building a vision for growth
Lippert’s chief marketing officer shares his thoughts on today’s leisure boating sector, growing the aftermarket, and strategies for retaining talented employees
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USAWhat a difference a year makes
As the frantic sales environment of the Covid-19 pandemic fades into memory, the US boat market enters that much anticipated new normal that is on one hand familiar, yet on the other hand different as baby boomers slowly cede market dominance to a new generation of buyers
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USABoatbuilders are embracing new market dynamics to capture younger audience
US boat builders are making strides to address an increasingly dynamic market in the face of affordability challenges and the evolving demands of a newer, younger buyer. IBI reports on new product development among the country’s key volume builders
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USAFinancing is readily available, but at what cost?
As boat builders work to rebuild pipelines different approaches to inventory and financial management are beginning to emerge, as some dealers return to pre-pandemic inventory levels and others choose to operate with leaner stock levels and more of a just-in-time approach
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USABalancing act as boatbuilders focus on affordability
With younger buyers still looking to engage a boat market that’s been challenged by inflationary pressures and multiple interest rate hikes, US boat builders are innovating to maintain an affordable path to entry
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Asia PacificNew investment in yards to meet growing superyacht refit and maintenance demand
As the superyacht fleet grows and boats get bigger, refit yards around the globe are having to invest in extra capacity, while impatient owners are demanding ever quicker turn-arounds
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Paints and CoatingsAwlcraft 3000 topcoat with enhanced colour platform
Awlcraft 3000 is AkzoNobel’s latest Awlgrip topcoat to feature enhanced colour technology.
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