Not watched the video yet? Read the transcript of IBI’s recent interview with Beneteau Group CEO where is explains the thinking behind the French builder’s ambitious new strategy to cope with a fast changing market
Beneteau Chairman and CEO Jérôme de Metz provides details about the builder’s new five-year strategic plan which includes trimming down the number of boat brands in its portfolio, rationalising the company’s production footprint and cutting back on capacity…
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