ASG will be comprised of the 11 brands under the Power Products banner along with Attwood, Garelick, MotorGuide and Whale
Brunswick Corporation will launch its new Advanced Systems Group (ASG) with the New Year and has named Brett Dibkey as president.
ASG will be comprised of the 11 brands under the Power Products banner along with Attwood, Garelick, MotorGuide and Whale, supported by what the company calls “a comprehensive, industry-leading systems design and integration capability.”
In a news release, Brunswick CEO David Foulkes is quoted explaining that while the company’s growing P&A business and Mercury Marine are inter-reliant, ASG will target the external, non-integral P&A products.
“The Advanced Systems Group will provide focused attention on the significant additional commercial growth opportunities for these newer business segments while still fully leveraging operating synergies across the enterprise,” Foulkes said in the release. “Combined sales of the brands comprising the Advanced Systems Group are approximately 80% marine and 20% specialty and recreational vehicles and other applications.”
Dibkey comes to ASG from Whirlpool Corporation, where he completed a 12-year tenure as vice president and general manager responsible several business units, marketing, eCommerce and IoT. At Whirlpool he had business responsibility for the company’s parts and accessories business along with full P&L responsibilities for a portfolio of strategic, high-growth businesses.
Before that, he worked in a variety of business development and strategic planning roles for Pfizer and Crowe Horwath, LLP.