Dennis de Roos will manage the UK builder’s design, sales and marketing teams

The UK’s Fairline Yachts has named Dennis de Roos as the group’s new commercial director. As well as managing the Fairline Yachts design, sales and marketing teams, de Roos will be responsible for overseeing the dealer network.

De Roos has a wealth of experience from across a range of business industries, starting his career in the hospitality and services sector, followed by 10 years with General Motors and five years with Ingersoll Rand, developing its sales networks and delivering sustainable growth.

Prior to joining Fairline, he was commercial director with Morgan Cars.

“I am thrilled to have the opportunity to be part of Fairline’s future, and I feel confident that my commercial experience as well as my passion for boating will be a real asset to the continued success of this prestigious brand,” says de Roos.