Steve Pawl assumes role as first Chief Marketing Officer for manufacturer of Sunbrella fabrics

Glen Raven Custom Fabrics has named Steve Pawl as its first chief marketing officer (CMO).Pawl brings more than 20 years of experience building international consumer brands to the new role, including previous experience as vice president of eCommerce and vice president of brand and product marketing at Husqvarna Group. As marketing and product management leader for the $1bn global division, Pawl crafted strategy for Husqvarna Group’s retail brand portfolio, including repositioning and refreshing its brands and developing innovation roadmaps.

Steve Pawl

Steve Pawl

In his new position with Glen Raven, he will direct the global brand strategy, positioning and activation for Glen Raven’s full product lineup and support global marketing initiatives.

“The breadth and depth of Steve’s work in building global consumer brands in a variety of industries is a perfect fit for the first CMO of Sunbrella,” said Glen Raven Custom Fabrics president and COO, David Swers. “As Sunbrella continues its growth trajectory, this position is a natural step in expanding the brand across complex markets globally. Through Steve’s leadership and proven ability to craft new purpose-driven brand strategies, we will continue our commitment to building stronger connections with our partners and end-users.”