New sales director at Prestige Yachts

Andrea Cragnotti has been appointed sales director large yachts at Prestige Yachts. The role will see him manage the worldwide marketing of the yard’s large vessels.

Speaking to tuttobarche.it, Cragnotti said: ”We are the undisputed leader in this market because our sales exceed those of all our competitors. My appointment represents the yard’s desire to take this leadership to the 60ft-70ft range as well, and probably one day even further… This requires someone who is fully committed to the product, the distribution network, and customer service.

“My role will therefore have a comprehensive approach, going from product development to marketing, from communication to delivery of the boat to the customer, thus accompanying the growth of the brand where the customer has even higher expectations. Another major responsibility will be distribution; dealers continue to play a key role, our partners are our ambassadors around the world, and after 16 years of working in the group, I am fortunate to know our entire sales network very well.”

Prestige Yachts was founded in 1957 when Henri Jeanneau established the Jeanneau shipyard in France. Now with over 4,000 boats sold worldwide, the brand comes under the Groupe Beneteau umbrella.