Princess Yachts executive chairman, Antony Sheriff - The 15-minute read

Princess Yachts interview with Antony Sheriff

Not watched the video yet? Check out the transcript highlights of IBI’s recent Interview to learn how Princess is coping with Covid, how consumers are changing, and why Antony Sheriff is optimistic about the new normal

Beyond Covid, the Princess chairman gives his view on what the leisure marine landscape could look like:

  • How production at Princess has been adapted to Covid-19 requirements
  • Forecasting in light of macroeconomic uncertainty
  • The surge in orders and dealer inqueries:  temporary blip or here to stay?
  • The near-term production and launch plan at Princess
  • The changing interface with customers
  • Acceleration of interest in sustainable materials and production
  • Prospects for consolidation in the industry

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