Vetus appoints YellowV product sales manager to help double brand turnover

Dutch equipment manufacturer and distributor Vetus has announced the appointment of a dedicated product sales manager for its new inflatable equipment brand, YellowV.

Nick Tuinenburg, product marketeer at Vetus for the last five years, has been promoted to the newly created role with the objective of doubling the YellowV product line-up and turnover for 2022. He will report to Thijs Boegheim, Vetus sales director, EMEA.

“The interest in SUPs and entry level watersport is at an all-time high, a trend demonstrated by our own stock levels and the numerous high-end competitors who are struggling for stock,” says Tuinenburg. “I am therefore enthusiastic about helping to expand the YellowV range and to familiarise consumers with the brand.”

YellowV offers an innovative range of inflatable products, including SUPs, inflatable platforms and boats for flat and white water, plus associated accessories. Launched in 2020, the brand’s mission is to make watersport accessible for everyone, helping people get out onto the water and fit using smart, high-quality equipment.

With the watersport market continuing to expand, Vetus says it is targeting significant growth for the brand by channelling more focus and resources into product development, raising awareness and increasing sales.

The YellowV line-up includes three Heartbeat ISUPs, ranging in length from 250cm to 335cm and sold as a complete kit with various accessories. Unique to the market, each board features a different board game on the underside. Further products include a versatile inflatable platform and a range of YellowV inflatable boats, with more to be added to the program soon.