The company’s marine division - accounting for nearly 1/5th of Yamaha Motor’s total business - is one of many units to be restructured

With effect from 1 January, Yamaha Motor Corporation has announced a reorganisation of its Marine Division as part of a company-wide restructuring of a number of different industrial sectors or administrative departments.

Yamaha's Exult 43, launched at the 2018 Tokyo Boat Show

Yamaha Motor’s Exult 43, launched at the 2018 Tokyo Boat Show

These changes are intended to improve the coordination and efficiency of the company’s marine activities with several marine departments being renamed and or combined.  Yamaha’s marine division had 2017 revenues of US$ 3 billion, which accounts for 19.4% of Yamaha Motor’s total annual sales for the fiscal year ending December 31.

Simultaneously, the company announced a total of 115 promotions or responsibility changes within its senior and middle management, with 24 of these in the Marine Division including the following key appointments:

  • Hirofumi Usui has been appointed the Senior Executive Officer and Chief General Manager of Marine Business Operations.
  • Toshihiro Nozue has been appointed Executive Officer and Senior General Manager of Marine Engine Operations.
  • Toshiaki Ibata has been appointed Executive Officer and Senior General Manager of the Boat Section Marine Business Operations.
  • Tatsuya Nozaki has been appointed Senior General Manager of the Planning Section of Marine Business Operations.
  • Katsuya Iida has been appointed Senior General Manager of the Marketing Section, Marine Business Operations.
  • Kenji Oishi has been appointed Senior General Manager of Quality Assurance Section, Marine Business Operations.

A more detailed review of Yamaha’s Marine operations, both domestically and internationally, will be included in the IBI Japan market report to be published in the February / March issue.