Martijn Oggel to implement strategic directives in alignment with local offices and key distributors

Yanmar's Martijn Oggel

Yanmar’s Martijn Oggel

Yanmar Marine International (YMI) has appointed Martijn Oggel as its global sales manager. Based at YMI Almere in the Netherlands, Oggel will implement the company’s strategic directives in alignment with local offices and key distributors. He will report directly to YMI director of sales and marketing Floris Lettinga.

“My aim is to strengthen brand awareness and market position for Yanmar, developing the solution portfolio from engines to integrated systems,” says Oggel. “I will also focus on enhancing the efficiency of our headquarters and local sales teams and developing processes and tools to create clarity and structure across the whole customer engagement experiences and sales procedure.

“It is also vital that we continue to engage more closely with our target customers by more direct interaction through local Yanmar presence.”

Oggel has a strong background in working with OEMs and diesel specialists, in aftermarket distribution and with business experience in the automotive sector. He spent eight years with Japanese multinational Denso Europe in the role of Service Operations and Business Development Manager in EMEA.

He joins Yanmar following two and a half years at automotive battery management specialist Midtronics EMEA, a US company based in the Netherlands.