Yamaha Marine Group says it plans to “dedicate substantial resources” to Yamaha Marine University (YMU) in 2018. The company said in a statement that new programs will be more focused on dealer profitability and increased customer satisfaction.

Yamaha plans to launch an apprenticeship program for developing dealer technicians. The program will involve classroom training, online modules, trade school collaborations, and online education modules.

“We are extremely excited about the potential of these new initiatives to improve dealer profitability,” said Joe Maniscalco, Division Manager, Service, Yamaha Marine Group, in the statement. “At Yamaha, we recognise that dealers need to be equipped with the proper tools and training to meet the challenges that accompany industry growth, and these new programs will achieve that.”

YMU’s curriculum is divided into four categories that include career development, service management, technical training, and sales training.

Career development training focuses on helping students enter the marine industry, and build a career in marine service through training at Yamaha headquarters, technical schools, and the dealer workplace.

Service management training includes live training, in-dealership consultation, best-practice publications, and an emphasis on maintenance, service management training. It is designed to improve dealer service departments with increased efficiency and effectiveness.

Technical training includes a combination of technical training materials and hands-on training at Yamaha’s marine training headquarters in Pleasant Prairie, Wisconsin and Yamaha Marine’s headquarters in Kennesaw, Georgia.

Sales training equips dealers with product and sales knowledge to sell successfully to different customer profiles.