Simpson Marine has added Fairline Yachts to its brand portfolio in Hong Kong and the Philippines.
IBI spoke to Simpson Marine in Hong Kong today who confirmed that the new brand is positioned to fill a gap in their brand portfolio in Hong Kong for the 40ft-80ft luxury motor yacht segment, the most active in Hong Kong.
David Walder Hong Kong sales manager at Simpson Marine, added:
“With Hong Kong still being the most active and mature yacht market in Asia the addition of Fairline is welcomed with great enthusiasm by all the Hong Kong sales team who are impressed with all the recent brand developments taking place at Fairline. The new F-Line is going to turn heads alongside the recognised, Targa ranges (Open, GT and GTO versions) and the renowned Squadron flybridge models which have proved very popular in Hong Kong in the past",
Despite a shortage of berths and moorings in Hong Kong for leisure boats, figures released last year from the Hong Kong Government, as reported in Fragrant Harbour, a Hong Kong consumer boating magazine, show a considerable growth in boat numbers – up 22% over the previous four year period.
With a history spanning more than 50 years, UK-based Fairline has a long-standing international reputation for its award-winning range of yachts, comprising the newly announced express-cruiser F-line, the modern and performance motor cruiser Targa line (43ft-63ft) and the flybridge Squadron line (48ft-64ft). The three ranges have been entirely redesigned by Alberto Mancini, the reputed Italian designer, who has worked with many of the most iconic yacht designers and motor yacht builders in the world.
“Fairline is one of the most prestigious motor yacht brands in the world with a strong British heritage, highly reputed craftsmanship and magnificent interiors. Fairline yachts are renowned for their understated elegance, contemporary designs, power, performance and comfort, which is precisely what our customers want from their yachts today. We have no doubt that there will be significant interest around this fabulous addition to our portfolio and we can’t wait to introduce them in Hong Kong and the Philippines", said Richard Allen, group sales director at Simpson Marine.
Speaking to IBI in the UK, Karl Gilding, Fairline Yachts Business Development Director added; “Appointing Simpson Marine, Asia’s most established and trusted yacht dealership company, is an important milestone for Fairline’s growth in Asia. With several yachts already based in Hong Kong and more on the way Simpson Marine will certainly provide first class service support to our owners and future buyers. Simpson Marine is widely recognized for its stability and integrity and these are the values we highly respect at Fairline Yachts”.