Around 25,000 people visited Allt på Sjön in Gustavsberg last week

Around 25,000 people visited this year’s Stockholm Floating Boat Show (Allt på Sjön) in Gustavsberg, located around 20km east of Stockholm city centre.

Sweden’s largest on-water boat show, which ran from August 31 to September 2, was held in a newly rebuilt guest harbour and marina where local producer Arcona Yachts also has its head office. Several exhibitors reported deals at the show.

“We’ve had positive comments from both visitors and exhibitors,” says Stefan Aspberg, project manager for boat shows at industry association SweBoat. “Now we need to find out how to grow the show, as we had to turn away some interested exhibitors due to lack of space.”

In total, some 270 new boats were on display at Allt på Sjön, as well as products from approximately 90 equipment exhibitors.