Lifestyle marketing expert offers tips to boating industry

Ken Schmidt on Harley2

The boating industry lends itself well to ‘lifestyle marketing,’ according to one expert on the subject, who cautions that done right, lifestyle marketing is a path to success, but it’s a path wrought with pitfalls.

”The pandemic has created a situation for the boating industry that every marketer dreams of: a huge influx of new customers,” says marketing guru Ken Schmidt. “Hurrah, we have all these new boaters. Now what are we going to do to keep them passionate and enthusiastic about it?

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.


To continue reading, subscribe TODAY!

Gain instant unlimited access to all IBI Plus subscriber content.

  • Subscriptions start from just £35 / €40 / $45 per month
  • Access to global report, insights and news at your fingertips
  • 100% Money back guarantee - Cancel anytime



No commitment, cancel anytime*
Offer ends 31 July 2024
* Cancel anytime during first 4 weeks after initial payment and no further payments will be taken.
Inclusive of applicable taxes (VAT)


   Already have a subscription?   

to your account