The boating industry lends itself well to ‘lifestyle marketing,’ according to one expert on the subject, who cautions that done right, lifestyle marketing is a path to success, but it’s a path wrought with pitfalls.
”The pandemic has created a situation for the boating industry that every marketer dreams of: a huge influx of new customers,” says marketing guru Ken Schmidt. “Hurrah, we have all these new boaters. Now what are we going to do to keep them passionate and enthusiastic about it?
To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.
You must be a subscriber and signed-in to access this content.
Want to read some premium content, but don’t need unlimited IBI Plus access?
Then go for the IBI Upgrade package which, for the cost of a couple of coffees a week:
Get access to IBI Plus Premium content Subscribe Today
Alternatively REGISTER to receive IBI Daily News & Breaking News alerts for free.
Already a subscriber? Sign-in now at the top of this page.