Lifestyle marketing expert offers tips to boating industry
The boating industry lends itself well to ‘lifestyle marketing,’ according to one expert on the subject, who cautions that done right, lifestyle marketing is a path to success, but it’s a path wrought with pitfalls.
”The pandemic has created a situation for the boating industry that every marketer dreams of: a huge influx of new customers,” says marketing guru Ken Schmidt. “Hurrah, we have all these new boaters. Now what are we going to do to keep them passionate and enthusiastic about it?
To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.
This is premium content
You must be a subscriber and signed-in to access this content.
To continue, subscribe to IBI Plus
Benefits include:
- Breaking industry news as it happens
- Unlimited access to all IBI Plus Premium content, including:
- Industry statistics / Market reports / Company insights / In-depth segment reports
- Our archive of more than 38,000 news items and features
- Save articles in your personal library under ’My Account’
to gain access to IBI Plus Premium content.
Alternatively, REGISTER to receive IBI Daily News & Breaking News alerts for free.
Already a subscriber? Sign-in now at the top of this page.
- © 2021 Boating Communications Ltd.
- Topics A-Z
- Print Issues
- Terms & Conditions
- Privacy & Cookie Policy
- Subscribe
- Contact us