Lifestyle marketing expert offers tips to boating industry

> Subscriber-only, By Tony Esposito2021-01-27T12:47:00

The boating industry lends itself well to ‘lifestyle marketing,’ according to one expert on the subject, who cautions that done right, lifestyle marketing is a path to success, but it’s a path wrought with pitfalls.

”The pandemic has created a situation for the boating industry that every marketer dreams of: a huge influx of new customers,” says marketing guru Ken Schmidt. “Hurrah, we have all these new boaters. Now what are we going to do to keep them passionate and enthusiastic about it?

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