Centurion, Supreme partner with MRAA on dealer certification

The Marine Retailers Association of the Americas (MRAA) and the Centurion and Supreme boat brands have partnered to make it easier for the boatbuilders’ dealers to achieve Marine Industry Certified Dealership status.

At its mid-November dealer meeting and sales school, the builder announced that dealers receiving the certification will be awarded a per-boat rebate incentive in the 2020 model year. Additionally, those dealers enrolling in the certification program at the meeting received a Centurion/Supreme travel cost rebate along with a US$200 discount from MRAA.

With nearly a dozen dealerships signing up during the meeting, the Centurion/Supreme dealer network now boasts more than one-third of its network that are either already certified or in progress toward earning their certification credentials.

“As we continue to roll out the key initiatives of our three-year strategic plan, it’s important to our entire team that we invest in our dealer network and demonstrate that we will reward those businesses that want to improve alongside us,” says Paul Singer, president of Centurion and Supreme Boats. “We believe this relationship with the MRAA and the Dealership Certification Program will help to optimise our dealer network and propel us to the lofty goals we have set for our growing brands.”

Dealership certification focuses on helping dealers create a world-class customer experience by helping build a culture of continuous improvement. Through a focus on operations, employee development and customer experiences, dealership certification has grown its participation by 88% over the last five years while partnering with more boat manufacturers that focus on dealer development.

“We have been incredibly impressed with Centurion and Supreme and their leadership team’s vision for dealer growth and development,” says Matt Gruhn, MRAA president. “They have a truly authentic approach to how they fuel dealer success with new tools and opportunities that strengthen the dealer manufacturer partnership and lead to sustainable growth for both. It’s an honor for us to have the opportunity to partner with them to infuse foundational principles and best practices of dealership operations into their growing network.”