MRAA, Nautique expand dealer certification

A partnership between the Marine Retailers Association of America (MRAA) and Nautique Boats has seen more than half of the boatbuilder’s dealers achieve Marine Industry Certified Dealership status.

Nautique and MRAA have made it easier for dealers to access the certification program and Nautique offers dealers who achieve the certification financial incentives.

“We understand the importance of investing in tools that will foster growth and development across our dealer networks,” says Nautique Boats president Greg Meloon in a statement. “As we continue to produce innovative and industry-leading product, we need to ensure our dealerships are set up for success with the tools and resources necessary to deliver world-class customer service. We believe that MRAA’s Certified Dealership program will do just that.”

The new incentives were announced during the Nautique Boats sales training conference held in Florida.

“It has been great to witness the dynamic shift that is happening with the industry’s participation in the Dealership Certification Program,” says MRAA president Matt Gruhn. “Manufacturers and retailers alike now understand that the program is more than a checklist. It is a way to bring new life and opportunity into their businesses.”