Swiss gauge manufacturer establishes US presence to support further sales of VDO Marine gauges and components
Rüthi, Switzerland-based sensor, gauge and display manufacturer veratron AG has established a US sales and marketing office to support its operations in North America.
Operating as veratron US Inc., the new operation supports the company’s long-term growth strategy to develop and market the VDO Marine line of sensors, gauges, controls and display units for both OEM and aftermarket channels. Created through a management buyout in 2018, veratron AG acquired Continental Automotive Switzerland AG and with it, the VDO Marine product line. While the parent company name changed, the new owners retained key staff worldwide, as well as the existing facility in Switzerland, manufacturing technology and tooling, intellectual property, and OEM and aftermarket relationships.
Tony McLachlan has been named president and CEO, bringing extensive experience with the marine product line having served as a key account manager with former owners Continental Automotive Switzerland AG for the past 20 years.
“Veratron continues to provide the leading-edge technology for VDO Marine products, with the agility to quickly respond to customer insights and requests,” said McLachlan. “By building on our strengths and implementing a comprehensive strategy for the US market, we will continue to transform our core business while driving cost efficiencies.”
The company plans to use the upcoming IBEX show in Tampa to launch two new products. Veratron GO is a compact, high-performance GNSS receiver. NMEA 2000 certified, it supports GPS, GLONASS, Galileo constellations and precision augmentation (SBAS). Satellite acquisition in cold start can be achieved within 30 seconds and afterwards updated at a 10Hz rate.
Powered by a quad-core microprocessor, VDO Marine’s new sunlight-readable 12-inch TFT touchscreen display features a wide viewing angle for engine monitoring, navigation and multimedia. It has Wi-Fi, Bluetooth Low Energy (BLE) networking, Ethernet connectivity and is NMEA 2000 certified.
Veratron designs and manufactures sensors, analog and digital displays, controls and related accessories under the VDO Marine brand. Founded in Switzerland in 1972 as an automotive gauge supplier, it has over 40 years of experience in the marine segment.