IBI Interview Series

  • Mercury interview Chris Drees
    Video

    IBI speaks with Mercury President Chris Drees

    2020-09-18T12:45:00Z IBI , by Craig Ritchie

    IBI North American correspondent Craig Ritchie speaks with Chris Drees, President of Brunswick’s Mercury Marine Division, about how the company is managing booming demand, particularly in the US market, including the addition of more capacity; the split of OEM vs. dealer sales; and how to create ‘excitement’ in a virtual ...

  • Nautor Swan CEO interview
    Video

    IBI speaks with Nautor’s Swan CEO Giovanni Pomati

    2020-09-09T11:16:00Z IBI

    IBI’s Ed Slack speaks with Giovanni Pomati, CEO of one of Finland’s most internationally-recognised builders, Nautor’s Swan, about elevating the user experience and how customers are adapting to the ’new normal’, the latest on model development, and why we need physical boat shows more than ever

  • Doug Smoker Interview
    Interview

    IBI speaks with Smoker Craft CEO Doug Smoker

    2020-08-28T14:39:00Z IBI , by Craig Ritchie

    IBI correspondent Craig Ritchie speaks with American boatbuilder Doug Smoker, President CEO of Smoker Craft, a line of fishing and deck boats with wide appeal among among America’s extensive angling and fishing market – about a wide range of topics including the remarkable demand that is expanding boating’s ...

  • Richard Hadida interview
    Video

    IBI speaks with Oyster CEO Richard Hadida

    2020-08-21T10:04:00Z IBI

    IBI’s Ed Slack speaks with Richard Hadida, Owner and CEO of UK-based luxury sailboat builder Oyster Yachts about order levels, current operations, the focus of new investments and product launches and boat show plans.

  • Finnmaster interview
    Video

    IBI speaks with Finnmaster’s Kjell Björklund

    2020-08-14T07:48:00Z IBI

    IBI’s Ed Slack speaks with Kjell Björklund, Managing Director of Finnmaster Boats, Scandinavia’s largest builder, about his ambitions for the builder’s three brands, including production volumes, new model developments, and ways in which the pandemic has affected how the company is operating.

  • IBI Interview with Jerome de Metz
    Video

    IBI speaks with Beneteau CEO Jérôme de Metz

    2020-08-07T13:15:00Z IBI

    IBI’s Ed Slack speaks with Jérôme de Metz, Chairman and CEO of the world’s second largest boatbuilder and global leader in sailboats, Groupe Beneteau about the company’s new strategic plans which includes a trimmed down brand porfolio, rationalisation of production capacity and further expansion of services and digital capabilities.

  • Brett McGill IBI Interview
    Video

    IBI speaks with MarineMax CEO Brett McGill

    2020-07-27T09:07:00Z IBI , by Craig Ritchie

    IBI contributor Craig Ritchie speaks with Brett McGill, CEO of America’s largest boat retailer about how the company’s digital strategy and investments over the past ten year have paid off during the Covid crisis, the significant shift in consumer appetite to get out on the water, and some of the ...

  • Bavaria interview_ Michael Muller
    Video

    IBI speaks with Bavaria CEO Michael Müller

    2020-07-21T14:13:00Z IBI

    IBI editor Ed Slack speaks with Michael Müller, CEO of the Bavaria Yachts Group about the launch of the new Vida day cruiser taking the company into the outboard motorboat segment and supporting the company’s strategy of providing a full range of boat lines for the marketplace.

  • METSTRADE Director Niels Klarenbeek
    Video

    IBI speaks with METSTRADE Director Niels Klarenbeek

    2020-07-16T13:01:00Z IBI

    IBI’s Ed Slack speaks with Niels Klarenbeek about the status of METSTRADE 2020 and what measures have been put in place to ensure the industry’s most important equipment trade show will be safe and successful for exhibitors and their customers.

  • Jan-Erik Viitala, Axopar Co-founder
    Video

    IBI speaks with Axopar Co-founder Jan-Erik Viitala

    2020-07-07T12:26:00Z IBI

    IBI editor Ed Slack speaks with Jan-Erik Viitala, co-founder of Finnish boatbuilder Axopar, about the company’s results during Covid, it’s modular approach to production, and plans for upcoming model launches.

  • Frostad
    Video

    IBI speaks with Navico President & CEO Knut Frostad

    2020-06-29T14:08:00Z IBI

    IBI editor Ed Slack speaks with Knut Frostad, President CEO of Navico about how the electronics manufacturer is managing Covid at facilities spanning 40 countries; Q2 expectations for the company and the industry, the development of glass bridge technology and advanced underwater imagery, why we need to look ...

  • IBI Interview_Jason Lippert
    Video

    IBI speaks with Lippert Components CEO Jason Lippert

    2020-06-22T13:58:00Z IBI

    IBI North American correspondent Craig Ritchie interviews Lippert Components CEO, Jason Lippert, on the surprising level of demand in the recreational vehicle and boating sector following the Covid-19 lockdowns, the company’s mult-brand strategy in certain product segments, the huge potential for powered-bimini shades, and future plans for acquisitions.

  • Dr. Hans Gerhardt-CEO Hanse Yachts
    Video

    IBI speaks with Hanse CEO Dr. Jens Gerhardt

    2020-06-16T14:56:00Z IBI

    IBI’s Ed Slack interviews Hanse Group CEO Dr. Jens Gerhardt on the company’s recent financial results and order book, the impact of Covid-19 on demand in relation to boat shows and characteristics of the builder’s customer base, how the acquisition of French catamaran builder Privilege fits into the company’s multi-brand ...

  • Sanlorenzo Interview-Massimo Perotti
    Video

    IBI speaks with Sanlorenzo chief Massimo Perotti

    2020-06-08T11:23:00Z IBI

    IBI’s Ed Slack interviews Sanlorenzo Excecutive Chairman Massimo Perotti on the thinking behind the potential Perini Navi acquisition, the company’s order book for 2020 and beyond, crucial differences between Covid-19 and the 2008 crisis, and the updated plan for new product launches this autumn.

  • Princess Yachts interview with Antony Sheriff
    Video

    IBI speaks with Princess Yachts chief Antony Sheriff

    2020-06-01T16:10:00Z IBI

    IBI’s Ed Slack interviews Princess Yachts International Executive Chairman and CEO about current production and demand levels, improved interaction levels with customers and employees, and the prospects for the rest of the year and beyond

  • Frabetti-Sunseeker interview image
    Video

    Interview with Sunseeker’s Andrea Frabetti

    2020-05-26T15:00:00Z IBI

    IBI’s Ed Slack interviews Sunseeker CEO about post-Covid buyer demand, new production strategy, forward forecasts, and plans for Cannes

  • Alberto Galassi video interview
    Video

    IBI speaks with Alberto Galassi

    2020-05-20T13:24:00Z IBI

    Ferretti CEO speaks with IBI editor Ed Slack on how the Italian yard is fighting Covid-19, the future of boat shows and how the builder is transforming its business to meet the challenges of the ‘new normal’