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ArticleMarket Overview | Sweden
Boating Boom: Staycations and influx of new buyers prove perfect hothouse for growth as market struggles to keep up with demand
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Market Overview | Germany
The German boating industry is entering one of its best years, say industry representatives – despite, or potentially because of, the Covid pandemic
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Volvo Penta | Easy Street
Volvo Penta sees its Easy Boating initiative, in combination with its focus on sustainability, as an unbeatable platform for converting today’s first-time buyers into life-long customers
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Mercury | Surf’s Up
With the introduction of its new Bravo Four S forward-facing drive, Mercury Marine aims to grow its sterndrive sales riding a wave of wake surfing popularity
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Cummins | Opportunity Knocks
Cummins aims to grow its marine revenues with an aggressive extension strategy aimed at capturing share in the 30ft-45ft cruiser market
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Gulf Craft | Mohammed Hussein Alshaali
Chairman of the Middle East’s largest boatbuilder, Gulf Craft, Mohammed Hussein Alshaali outlines his plans for the future UAE-based builder, including development of its Gulf Craft small boat brands, the launch of the world’s largest all composite superyacht, and how the market has evolved since Covid. He talks to IBI’s ...
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Learning from on-road electromobility
On-road electrification initiatives across the Volvo Group are yielding key insights for in-water applications at Volvo Penta
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Supply chain series | IBI reviews key disruptions impacting the boating industry
IBI reports on key supply chain issues which are causing shortages, delaying production and deliveries, and increasing costs – all-in-all a significant spoiler for the boating industry’s new-found optimism in the wake of surging consumer interest
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Foam shortage slowing US boat production
Weather damage to key raw material plants bring US seat foam production to a standstill
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Brunswick Corp | Brenna Preisser
As president of Business Acceleration at the boating industry’s biggest company, Brenna Preisser has a dizzying number of responsibilities including oversight for Freedom Boat Club, the Tech Nexus Incubator, seven Finance Insurance brands, a new boater training venture, human resources – and if that is not enough – ...
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Continued evolution of the boating experience
Volvo Penta’s Assisted Docking solution is designed to make boating easier and more appealing, to attract and maintain a new generation of boaters
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Top trends in electric outboards
IBI takes a look at some of the key trends impacting electric outboard development
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What is the potential for electric outboards? IBI investigates how the market is evolving
A combination of environmental legislation and technology advances are creating the perfect hothouse for electric outboard market growth
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New public e-drive power hook-ups for Venice
Slovenia-based firm partners with Italian e-concept to install the first ever public marine charging point in Venice
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Popularity of portable petrol engines on rise, but shift to electric heralds new era
In spite of growing challenges from electric motors in some markets, portable gasoline outboards remain the workhorses of the industry
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Outboards | New CARB proposals set to have major impact on outboard manufacturers
The California Air Resources Board proposes new emissions standards for outboards, targeting levels likely to require the use of catalytic converters
